Every now and then, you talk to someone who really gets it. Someone who not only uses your product, but also sees its potential and can articulate meaningful ideas for where it should go next. When that happens, it’s like finding gold. You leave the call energised, full of ideas, and importantly with a clear sense of direction.

A roadmap delivered on time, that meets your customers’ expectations means that you can expect to see a reduction in churn, an increase in referrals and more leads - ultimately leading to lower CAC (Customer Acquisition Costs) and higher LTV( Life Time Value). In this post I’ll describe the framework that I have developed for my own roadmap planning and delivery

For 20 years I’ve been working with SaaS systems - most notably Salesforce. A few weeks ago I started seeing posts on LinkedIn making claims that SaaS will Die. At the time I dismissed it as click bait, but I think there might be something in it and I can see a future where the traditional SaaS model is obsolete. In this post we’ll explore how this might play out and what you can do to adapt to a new SaaS-free world.