Optimising Marketing Spend with Google's Meridian

Google's new Marketing Mix Model, Meridian, offers a fresh approach to understanding and optimising marketing investments. In my latest article, I explore how Meridian leverages Bayesian inference to provide actionable insights into channel performance, ROI, and budget allocation.​

While it requires some technical setup, the potential benefits for strategic decision-making are substantial.​

If you're interested in data-driven strategies to enhance your marketing effectiveness, this piece provides a practical overview.​