How to make your CRM successfull

Believe it or not I have been involved with Salesforce for the last 20 years, firstly as a customer, then as an SI partner and for the last 15 years as an ISV. During that time I’ve seen plenty of implementations and a lot of them have been pretty ugly and I don’t want yours to be one of them, so I’ve got a list of 10 recommendations that I would like you to consider to help maximise your investment in Salesforce.