How to optimise your marketing spend with Meridian
Optimising Marketing Spend with Google's Meridian
Google's new Marketing Mix Model, Meridian, offers a fresh approach to understanding and optimising marketing investments. In my latest article, I explore how Meridian leverages Bayesian inference to provide actionable insights into channel performance, ROI, and budget allocation.
While it requires some technical setup, the potential benefits for strategic decision-making are substantial.
If you're interested in data-driven strategies to enhance your marketing effectiveness, this piece provides a practical overview.
Introduction to Marketing Mix Modelling (MMM)
Marketing Mix Modelling (MMM) is a sophisticated statistical analysis method that allows marketers to evaluate the effectiveness of various marketing strategies and their direct impact on overall business performance.